Haulotte is opening a new chapter in its history by adopting a sound charter, musically setting the theme of the «Let’s dare together» strategy. Positive and joyful, the new sound charter expresses the dynamism of its employees with the aim of strengthening the synergy between our Group and its partners.
As a faithful extension of the visual identity, the sound charter musically communicates each of the Haulotte values:
• Respect & Trust,
• Engagement & Responsibility,
• Strive for excellence & performance.
Dynamic, inclusive, and inspiring, it embodies the Group’s commitment to innovation and its ability to listen. It’s simple and easy to remember sound structure is a great asset for forging new links with different audiences and creating a genuine brand preference. The new Haulotte sound identity is distinctive while portraying the human and professional qualities unique to the European leader of people and material lifting equipment: ENERGY, ENTHUSIASM and COMMITMENT. Deeply revealing the Haulotte culture, the new sound identity will be deployed in support of all speeches. It will be featured on the Group’s videos and will now accompany you during telephone calls and events that mark the activity of its various sites, headquarters, subsidiaries and industrial sites.
Discover Haulotte’s sound identity now! We bet that once you’ve hummed along with, «HAU...HAU... HAU», you won’t be able to forget it!